Just a couple years back, the best marketing tool online is SEO. SEO is still powerful, but businesses are gradually realizing that social media marketing seem to be benefiting them more. The reasons for this lie in the major differences between SEO and social networking. First of all, SEO […]
What Is Search-Engine Optimization? The Basics of SEO
Recently a long-time business associate of mine asked, “Why in the world are you doing SEO? You’re a writer.” I laughed at first but, after thinking about it, realized that some people in the advertising business (and other businesses) still don’t understand what search-engine optimization is all about. SEO […]