So you have a company blog that you’ve just created. It’s practically empty except for one or two posts. It looks bare and you want to take the next step and optimize your blog so that you can build up a consistent flow of traffic. What can you do and where do you go? Widgets are the perfect option to make your company website SMO and SEO friendly. A widget is a small piece of code that you can insert into your website. The code inserts an application or a box that will perform some activity to attract visitors and consumers. There are widgets on the Internet for just about anything and you can find them all over. Widget Box is a website which provides codes that you can insert into your company blog. Widget Box collaborates with a variety of blogs and social networks including Facebook, Twitter, iGoogle, Type Pad, Blogger, WordPress, My Space, etc. Widget Box actually inserts the code in for you automatically once you direct which social network or blog platform you want to use it on. Widget Box will let you customize the background colors, the size of the application, and test out or preview the application. If you are HTML savvy, It will also give you the code to embed yourself. Did I mention this was a free web 2.0 resource? I will now share with you the top 5 widgets you can insert from Widget Box onto your company blog, to help improve its rankings.
Social Bookmark Buttons. This widget displays all the social bookmarks on your company website. Social Bookmarks include Delicious, Facebook, Digg, Reddit, Furl, Technorati, Magnolia, Stumble Upon and many more. Inserting this widget allows visitors to easily distribute the information they found interesting on your blog by using their social network accounts. Collaborating with social networks will help your social media optimization campaign and will help attract more visitors to your website.
Latest Google News — SEO News Updates. This widget displays a live feed of the latest SEO news updates from Google News. To stay on top of the latest SEO trends this is an extremely helpful application. Visitors would be able to view the topic updates and be able to click on whatever topic interests them and have the full news description open up in a second window. This widget would be ideal for Offshore SEO company websites. There are other widgets also that provide news and updates based upon the industry and topic of interest you choose. There are other widgets that just display SEO information on your website such as the number of visitors on your website, the page rank of your website. Some widgets even categorize the visitors according to which country they are from. If you are able to analyze the countries where you receive most of your company website traffic from, you can accordingly plan your campaign around this useful information and bring in more business.
YouTube Sidebar Widget. The name of the widget basically explains it. The widget after plugging in your YouTube user id information will display the videos you have uploaded on YouTube. Anyone who visits your company blog will be able to also see the videos related to your services and products in the sidebar area. In general, YouTube is a very popular social network. To allow visitors to interact with your YouTube account, it is a fool proof method of getting consumers to come back and visit your blog or website again. People are curious to see what others upload on YouTube and would be most likely willing to visit again and check back if you have uploaded any new videos. Videos provide a personal, hands on experience to your followers and consumers, so it is best to take advantage of widgets such as this.
Google Search. Being affiliated with the best search engine on the Internet is always a good thing. Allowing visitors to search the Internet with Google search engine from the convenience of your website will improve the overall quality of your website. This widget will display a Google search bar at the top of your company blog or website for visitors and followers to utilize. This widget also has transparent backgrounds to easily gel with the layout of your website.
Contact Us. What is the most important part of Internet Marketing? Communication. That’s right. So in order to hear back from your visitors and followers you can insert a widget that will display a contact form on the sidebar of your company blog. The contact form allows the visitor to fill in their name, email, subject and message. With this kind of feedback you can fine tune your SEO marketing strategies and use social media optimization to help build traffic for your website. Now that I have gone over some of the important widgets you can utilize from Widget Box, you can also browse the website for other widgets that might be of interest to your company website. There are widgets that insert games, surveys, calorie counters, recipes, movie trailers, songs, podcasts, and much more. The possibilities of what you can incorporate on your website are endless. Make your website Social Media Optimization savvy by allowing followers and users to connect to their social networks through a variety of widgets.