2017 is coming to an end soon; still, there are chances to make your website stand out of the crowd by following major SEO techniques in a creative way. Here are few of those SEO strategies which will help you to sail through the remaining year.
Understand all the big-picture search trends
• SERP features are considered highly these days as Google is showing more types of markup and data in search results. As for example, keyword Explorer believed to have 17 records exclusive of those which are not recorded so far, which simply indicates that there are tons of features out there.
• Nowadays, Google itself is giving answers to a particular query, taking the traffic away from you. The instant answering technique is on a rise. Hence creating a unique opportunity to enter in those answers or features.
• Intent > keyword is in the trend which we got started with the Hummingbird update and still is in continuation with RankBrain. It helps you to focus on the intent of what your customer wants to understand their needs like if a customer types SEO Company, his intention is to get SEO services. Therefore it’s a critical part to frame the content accordingly.
• The value of comprehensiveness is on the rise in the year 2016, which continues in the year 2017 and will get carried on to 2018. You must do research in this area.
• Google pays more emphasis on the user interface of the website. Your website must be user-friendly and must be accessible on all the devices, loading speed of a page is also considered in it. Pop-ups and overlays are not considered to be in Google’s good books. More the better user experience and engagement, better the chance you will stand on front pages of Google searches.
• Use Google AdWords keyword planner to get the bunch of search volume data. Though now Google doesn’t provide the exact search instead it provides the range in which the exact search falls but it is still better to have something.
• Another point which is on the rise is Voice Search. Though is not considered by many marketers, it will take a boost soon or later.
Build a keyword-to-content map
Next step is to build a keyword to content map. In this technique, first simply write all the phrases which pop-up into your mind according to your work. Then check them with the keywords for which people are searching and rephrase them accordingly. Then rewrite your URLs which should contain the targeted keywords in them. Use long-tail keywords, short-tail keywords on your websites to gather more traffic. More the keywords with higher searches more will be the competition but it will definitely increase your brand awareness.
Break down the SEO efforts into discrete projects with ETAs and people assigned, ordered by expected ROI
In addition to content to keyword mapping, you need to break down all your SEO efforts, to achieve all the desired goals. Break your goals into- an estimation of time of delivery, ordering based on the expected return on current investment and people assigned to these tasks. You may not be 100 per cent correct about these on the first go. But you need to try all the possible SMO company techniques. Create links to your home page, as it has to be the first priority. Focus on more keywords, 2 or 3 are minimum. Take a target date. Assign it to a particular person. All these systematic approaches will help you get the most important thing on your website, i.e. Traffic.
Build a reporting/measurement system that shows progress and ties revenue/goals to clear metrics
The last and final step is to build a measuring or reporting platform or system, which not only provides you the progress done so far internally but will also be helpful to your entire team. You can show your clients this system by which they also can see their progress in their particular field, and can say, you guys are on right track and we are happy with your work. You can use this system to compare the work you are doing and the work your competitors are doing. You can make changes in your techniques accordingly.
Now that you have a real picture of all SEO services, use them, frame them accordingly and achieve your ultimate goal of ranking in top three ranks in Google search engine, in your respective field.