The skills required to present your technology in the market are totally different. Today with internet and the World Wide Web at our disposal, things are much easier, simpler and more efficient. With the aid of the internet and the capacity it offers in assisting to raise awareness and build brand recognition, it's much easier to take your technology to the market. The fact that people are freely and fairly allowed to evaluate the merits of competitive technologies and choose winners that best serve people needs makes things even more interesting.
Lack of funding for promoting technology is usually the biggest problem. With the availability of the crowd funding software today over the internet, people can now fund your project if they find it interesting and worthy of their support. This in fact is the easiest and fastest way of raising funds for a project and at the same time do project legwork that will be used in building brand recognition in the future. It is also used as a support base and network for collaborators and new partners. When compared to the traditional sources of fund like banks, investors, money lenders and venture capitalists, crowd financing presents a more convenient and efficient approach to getting started, organized, promotion and funding.
To sell your technology, you are required to embrace the social media. The costs are low and it's an easy way of getting publicity. You just need to invest part of your time in spreading the word, finding good partners and relevant outlets to share your message. Once your invention takes off, all your time will be well paid off. Good videos or any other media of technology should be well produced before pitching them on any of the crowd funding sites. If you get creative enough, you will go viral and the word will spread like wildfire.
Blogging a lot can also help your website in getting numerous back links from individuals that may be interested in your technology. Through the exchange of comments, latest news and field developments, it will assist in connecting with new partners and prospective customers. Your technology must have a good visibility across the internet; should be friendly to search engine optimization and at the same time must turn up on most related searches. All this may seem tedious but it will be worth your time when it comes to reaping time.