Most people really believe that bigger is better and SEO is no exception. If you're only using one keyword in your content, you're actually limiting yourself to showing up more in search engines.
It is many people's dream to have someone type in "web development" or "web design" and see their website on the very top of the list. However, in all honesty, either one of those words will draw an enormous amount, something like, 260 million hits. If you want to push your way to the top, there are ways to do so, mostly by using a variety of keywords and using them properly.
You should keep in mind that using a variety of keywords will better filter your demographics.
There are literally, millions of websites and more and more are being added every single day. So, in order to find your place, you have to send your website to your niche market. If you want to reach the eyes of your niche, you have to use filters for different groups. This can, if used properly, increase your visibility or "number of hits" and consequentially, get you closer to the top in Google search ranking system. By taking the terms, "web development" and "web design" and adding unique variants such as "web development company" or "web design company in San Diego" will increase your chances of being picked up in a search engine and furthermore, placing you in front of the eyes of the client you're trying to reach.
Check this out:
Search — Keywords — Results
1 —– Web Development —– 262 million
2 —– Web Development Company —– 10,700,000
3 —- Web Development San Diego —— 1,560,000
4 —– Web Development Company San Diego —– 334,000
AS you can see, by adding a few varieties to your keywords you can increase your chances of landing in front of the eyes of a prospective client. It is said that, as many as 50% of all searches have 3 or more keywords and those are the ones that land on the first page of Google's search engine. These small steps are the things that are worth focusing on because it will help your website reach the top of the ranks. The only way to do so is if you learn these tricks fluently.
If you'd like to learn more about implementing SEO into your web design or web development, we offer a great success course on our site. Just check out our strategies courses at Learn Web Development.