Italy and Fashion have a very unique and special relationship, and when you consider such names as Dolce&Gabbana, Versace and Armani, to name but a few, it’s not difficult to see why. But if we look back into the history of Italian Fashion, (e.g. see also the article on Nina Ricci) we start to understand what gave Italy such a status in the Fashion World.
Count Giorgini started the ‘Italian Fashion’ craze in 1951, when he organised a fashion show to be presented to an International audience in Florence. He then continued to present other fashion shows at his palace, presenting new collections modelled by nobilty against a backdrop of fine arts and scenery. Nobilty would also model new collections at museums or exhibitions next to famous pieces of fine art. This all contributed to elevating the status of Italian fashion, and implanting in everyone’s minds that Italian fashion gives you status, is very rich in quality,and almost ‘fairytale’ like.
In the 1970s and 1980s Milan made its mark as being the Fashion Capital of Italy, and the phrase Made in Italy became universally recognised as meaning ‘high quality’, and ‘high fashion’. Today there are various fashion trade fairs in Milan, and it is considered by many to be the Fashion Capital of The World.