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Why does search engine optimization help you in achieving affiliate marketing success? Before we discuss this topic, let me explain briefly to you what is search engine optimization.
Search engine optimization is a process of choosing appropriate and targeted keyword phrases that are related to your website, and ensuring that these keyword phrases achieve high organic listings in search engines. High ranking in organic listings of major search engines such as Google, Yahoo and MSN will bring a lot of targeted traffic to your website when people search for the keywords that you have optimized. This will in turn drives more targeted and eager traffic to your affiliate product sales page.
As you are in the affiliate marketing business, it is always a good practice to develop your own landing page to promote an affiliate product. Some people call it "squeeze page", wherey you will capture their email address and name for future promotion. Be it a landing page or squeeze page, you will need to apply search engine optimization on it. This is to ensure that it appears at the top of search listings when someone searches keywords that are related to the product that you promote.
One very important thing you must note is that people searching for the affiliate product that you promote want information. Therefore, it is always a good idea to entice them with some free information on your landing page, either through your own website or blog, articles, or squidoo lens. If you have a landing page with information, do make sure that you update the content regularly. Sites which provide content that are interesting, well-written and regularly updated create highly engaged visitors who are more likely to return to the website in the coming days. Moreover, with fresh content, you will score well with search engines and able to be rewarded with good organic rankings for your webpages.
To successfully ensure that your webpage ranks well for the keyword that you wish to optimize, you need to include keyword phrases within your content. One thing to note is not to overdo it. By "stuffing" lots of keywords within your content, you may get penalized by search engines and lose your chance to achieve good organic ranking.
One technique I love to use is to write articles to promote affiliate products. For each article that I write, I will make sure it is keyword optimized, and stand a chance to rank high for a particular niche keyword in search engines. Then through my article, it will drive traffic to my landing pages, and in turn bring visitors to the sales page of the affiliate products that I promote. This is a combination of search engine optimization and article marketing to achieve affiliate marketing success.