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Page Optimization Techniques – Part I
Search engine optimization can help bring new visitors to your website. It is a process that involves tweaking and configuring over time until search engines deliver the results you aim for.
One thing is clear: we can not control search engines but we can make them work for us! Consider the following page optimization techniques to help increase your rankings:
Meta Tags
Meta tags are a set of html data hidden to the visitor but visible by search engines. Search engines use meta tags to help determine what keywords a website may appear under. They appear between the and tags of a webpage.
There are many sets of meta tags but there are three you should worry about are: title, description and keywords.
The Title Tag
The title tag should be about a sentence or seven to ten words in length. Choose a relevant title that sums up your page.
The Description Tag
The description tag should be between one to three sentences long. This should give a good summary, offering more information than the title page. In a search engine result page, this text will appear beneeth the title.
The Keyword Tag
Separate your keywords with commas. All keywords should be lowercase. Remember the golden rule: never use the same keyword more than three times as search engines will consider this spam.
For example: cat, copy cat, power cat, roger kat
There are three instances of the word "cat". It does not matter which order the word appears or if it's with other words or not.