Back in the early days of search engine optimization (SEO) getting top ranking was easy. All the tricks like keyword spamming worked great and there were only a few thousand competitive pages for any given keyword at most. Those days are long gone.
Nowadays most of the "good old ticks" do not work and the majority will get your pages banned. This is great news for you. Over the next few minutes I'll show you how to make Google absolutely LOVE your web pages and help you jump to the top!
This is all you need to know … Search engines today place 90% or more of their ranking priorities on content and links. Keywords are still important, but more so in the text of your pages than in any sort of META tags.
Simple, right? It really is. The first step is to find the best keywords and place them just right in your web page text. Next you need to get great inbound links. And finally, you need to monitor your progress closely (and that of your competition.)
Part 1: How to Find the Best Keywords
Google gets more searches than any other search engine so let's peek into their database. Check out http://adwords.google.com/select/KeywordToolExternal and type in any keyword or phrase you can think of that you believe your target audience is looking for. Not only will it give you tons of data on that and related keywords, it will also provide "Additional Keywords to Consider", which is a section at the bottom of the page.
BIG TIP; Try to use specific keyword phrases whenever possible. Let's say you have a web-page dealing with floral delivery. Instead of just the word "flowers", which has 233 million,000 positive pages on Google, try "send flowers", which has 1 / 10th the number of competitive pages. Better still, think like people speak (IE / I'm sending flowers to my mom.) As you would soon see, many more people are searching for "sending flowers" than "send flowers" and here's the best part; "sending flowers" has less than 1% of the competitiveness webpages as the search term we started with, "flowers". Now that's impressive! You have an advantage over about 99.5% of your competitors with just that single tip.
Now take the top three or four keywords (and keyword phrases) and list them in order for best to second best and so on.
Part 2: How to Develop the Best Possible Content
Content is king! If you take nothing else away from this article, make sure you take this. Producing search engine friendly, optimized real-person content is key to your success. Today's search engines can read a page just like a human would. And thanks to natural text algorithms, the can easily tell if you are writing your pages for real people or just trying to get better ranking. With this tip, you can do both!
First, call a good friend and describe exactly what you want to tell your web visitors. Now write it down, word for word, as close as you can remember it. If you can record it, that's even better.
Now go back through your text and fit your top keyword as close to the beginning of the first sentence as possible. Now place your number two keyword someplace else towards the beginning of your first paragraph. If possible, try to get your third keyword into the end of your first paragraph or the beginning of the second paragraph.
Repeat this concept using only one of your keywords for each of the next three paragraphs. Remember to try to make it a natural fit in the first sentence or two for each paragraph.
Now do the reverse for the very last paragraph. Place your lowest priority keyword near the beginning of the paragraph and then end the paragraph with the most important. This shows consistency.
Finally, try not to repeat any keyword more than three or four times per page. Make it flow naturally.
Part 3: How to Get Great Links and Monitor Your Site
Having quality inbound links can account for more than 75% of you search engine optimization success. Getting these links is the critical step that will get you over the top. Next you need to monitor your progress and your site's status (how search engine really see it). This will not only tell you not just where you are, but with practice, where you are likely to soon be. In the old days, we used to do all link work and monitoring by hand – and it took a long time (I averaged about 16 hours per week – per site!) do the work for you. If you get the right product, it's the best money you'll ever spend.
I used WebPosition Pro for a couple years but switched to SEO Elite because it has automated linking, which I find to be the most time-consuming aspect of SEO. Both are excellent products for tracking and reporting however.
# 1 Pick: SEO Elite http://www.SeoEliteWeb.com Cost = $ 167 (lifetime free upgrades and no annual fees) My Results: 121 top 5 placements on Google in three weeks – Typically 1's and 2's. Top Features: Find best link partners; Automates link process; Provides great Site Monitoring Comments: I bought SEO Elite in 2005 and have used every upgrade – never spending another dime. I retired my other three programs after using this for just three months.
# 2 Pick: WebPosition http://www.webposition.com Cost = $ 389 WebPosition Pro or $ 149 Standard (plus $ 99 per year subscription fees for either) My Results: 44 top 5 rankings in Google in eight weeks – Mostly 3's and 4's. Top Features: Site Monitoring; Great reporting; Site Critic Comments: I stopped using WebPosition because there were no automated linking capabilities. I did however really like the reporting.
Now you're ready. Good luck!